Cookie Policy
Last updated: September 2, 2026 · Policy version 2026-09-02
This Cookie Policy explains how Gifmailer uses cookies and similar technologies (local storage, pixels) on gifmailer.com and in the Gifmailer app. It supplements our Privacy Policy. Under the GDPR and the ePrivacy Directive, we only set non-essential cookies after you opt in, and you can change or withdraw your consent at any time using the preference center below or the "Cookie preferences" link in our footer.
Your preferences
Categories we use
Strictly necessary (always on)
Required to sign you in, keep your session secure, remember your consent choices and deliver core features. These cannot be switched off.
Legal basis: Legitimate interest (Art. 6(1)(f) GDPR) / exempt under ePrivacy Art. 5(3)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| sb-*-auth-token | Gifmailer (auth) | Keeps you signed in | Session / up to 7 days |
| gm_cookie_consent_v2 | Gifmailer | Stores your cookie choices | 12 months |
| __cf_bm | Cloudflare | Bot protection and security | 30 minutes |
Functional (opt-in)
Remembers preferences such as your brand kit defaults, editor layout and recently used templates so the product feels personalised.
Legal basis: Consent (Art. 6(1)(a) GDPR)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| gm_prefs | Gifmailer | UI and editor preferences | 6 months |
| gm_recent_templates | Gifmailer | Recently used templates | 3 months |
Analytics (opt-in)
Helps us understand how Gifmailer is used (page views, feature usage, funnel drop-off) so we can improve it. Data is aggregated and never sold.
Legal basis: Consent (Art. 6(1)(a) GDPR)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| gm_sid | Gifmailer (first-party) | Anonymous session for product analytics | 30 minutes |
| gm_exp | Gifmailer (first-party) | A/B experiment assignment | 90 days |
Marketing (opt-in)
Used to measure the effectiveness of our campaigns and to show you relevant Gifmailer content on other sites. Off unless you opt in.
Legal basis: Consent (Art. 6(1)(a) GDPR)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| gm_attr | Gifmailer | Campaign attribution (UTM) | 30 days |
| _gcl_au | Google Ads | Conversion measurement | 90 days |
How consent works
- Opt-in by default. Functional, analytics and marketing cookies are off until you accept them. Closing the banner without choosing keeps them off.
- Granular choice. You can enable categories individually. "Reject all" and "Accept all" are equally prominent.
- Record of consent. We store your choices, a random consent ID, the policy version and a timestamp locally in your browser for 12 months, after which we ask again. We also ask again if this policy materially changes.
- Withdrawal. Use "Withdraw consent" in the preference center at any time. Withdrawal does not affect the lawfulness of processing carried out before it.
- Privacy signals. We honour Global Privacy Control and Do Not Track by keeping non-essential cookies off unless you explicitly enable them.
Managing cookies in your browser
You can also block or delete cookies in your browser settings (Chrome, Safari, Firefox, Edge). Blocking strictly necessary cookies may prevent you from signing in or using parts of Gifmailer.
Contact
Questions about cookies or your data rights? Email support@gifmailer.com.